Excellent distinction between marketing and manipulation from the venerable Patrick McFadden. Unfortunately, most people consider marketing to be manipulative, and for good reason. Traditional marketing operates by interuppting people with loud, one-way announcements that may or may not be relevant to them. With the rise of the social Web, businesses can now create and deploy marketing messages that are tailored to their ideal audience’s personas and interests. The cost-effective tools available to businesses today, e.g. social media and company blogs, allow brands to provide content that is educational, entertaining and enlightening to people that can inform their purchase decisions without being pushy and manipulative.

Indispensable Marketing

For me I see it as this:

Marketing – is getting someone to purchase something that later on they’re glad they bought it because it improved their life or work.

Manipulation – is getting someone to purchase something that later on they regret buying because they don’t need it or want it or it doesn’t improve their life or work.

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Top Tactics For Engaging Fans On Facebook

To kick off the New Year, Check out HubSpot’s brand new inbound / social media marketing guide, “How To Engage Fans On Facebook.”

The experts at the leading marketing software company have identified, analyzed and compiled best practices and techniques for engaging consumers on Facebook. Read through, follow the advice and start generating engagement!

Happy New Year 🙂

If the slideshow isn’t playing above, please click here: How To Engage Fans On Facebook 
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Did You Know Social Media Is A Lot Like…Sex?

HubSpot presents an insanely creative slideshow on how social media and social media marketing are a lot like sex. Mind-blowing humor, wit and wisdom saturate this slideshow. (If you can’t see the slideshow below, click this link or the one below.)

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HubSpot Infographic: Top SEO Tips From SEO Experts

To quote Captain Obvious, “The way consumers find products and services has changed a lot. It’s changed because of a little big thing called search engines. Like that Google fellow my wife is always spending time with.”

Yes, search engines have changed the marketing game. It’s caused people to be more active in their quest for things. Businesses no longer have to look for consumers; they have to get found by the ones looking for them. Here are some Search Engine Optimization tips from the experts to help you get found. (via HubSpot)

 

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Beware The Social Media Zombie Apocalypse!

Do you or someone you know spend all of your time on social media, to the point where socially shared information consumption exceeds consumption of food, water, sun, etc.? I’ve unfortunately discovered that I am indeed a social media zombie.

Help identify if you or a loved one has been infected and turned into a social media zombie with the following infographic, courtesy of Mashable.

 

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The Manners Mindset: How To Approach Social Media

A killer vintage Facebook ad created by the Jedi masters at Brazil’s Moma Propaganda ad agency (http://www.momapropaganda.com.br/)

Social networks like Google+, Facebook, Twitter & Pinterest can create conversations between customers and companies that develop into a profitable relationship. It has never before been easier for businesses to share information, insight and intimacy with consumers.

But it has also never been easier for a business to offend consumers. Broadcasting the wrong information or projecting the wrong type of intimacy, like gripes about unfavorable bowel movements or photos of a sloppy Sunday happy hour, creates a story clients feel they need to escape from. One click on the Unfriend/Unlike/Unfollow button is all it takes to banish a brand into the digital darkness.

A photo or status update may seem innocent to the eyes of the employee or exec posting it, but it may be inappropriate for consumers and negatively impact a brand’s image.

(Related: The 10 Commandments of Using Pinterest For Business)

With that said, it’s still important to know that a sense of humor and desire to be dynamic can help consumers connect with a brand, but only if deployed tactfully. So how does a company avoid a social media faux pas fiasco while still being entertaining and engaging?

My common sense advice about social media is this: If you wouldn’t share it during a sober networking function or business meeting, don’t share it on social media.

At some point, a company might develop such strong rapport with its clients so as to be a little more edgy with what it shares through social media, but it’s still a good idea to keep politics, religion and other sensitive subjects out of the conversation (unless, of course, your company’s identity is inextricably tied to those subjects).

If you can’t help yourself from sharing thoughts on sensitive and controversial topics that may ostracize a certain segment of your potential client pool, then consider creating social network accounts specifically for business contacts only.

Just as strangers (which is what prospects are) may not care to know about the symphony in your stomach created by the rib-eye and read bean ragout you had for lunch, your friends and family may be bored to death with tweets about your new customer feedback policy.

Keep things fun, but keep them clean.

Before posting a photo, status update or tweet, ask yourself: If I were a customer, would I want to see this?

(Related: Can You Handle These Truths About Social Media?)

The Mindset Divide: How Do You Use Social Media?

A new study from LinkedIn of 6,000+ social media users from 12 countries sheds some light on how different people use social networks. This great LinkedIn infographic (which I found on the ever-informative and insightful HubSpot blog) clearly explains the research findings:

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Steez of The Week: Stream Economy

Okay, so this video from Gary V. has been around for a couple of months, but I just recently came across it. While it’s not “artsy fartsy” on the surface like previous Steez of The Week picks, this one still possesses a poetics that commands attention and demands further insight.

First of all, the idea is on-point: in the new hyperkinetic and -connected world we live in, there exist such a thing as the “stream economy”, which, according to Gary V., is the way humans consume content, and the way we consume content matters. I’ll let the master deliver the message for himself, but one thing I want to highlight out is his final point: Microcontent is going to rule the day.

This video, all 2 minutes and 26 seconds of it, is an example of microcontent, and for the geeks out there, can be considered a form of meta-content, i.e. content that is self-conscious of the devices it uses to convey the message. Or maybe I just didn’t get enough sleep last night.

Enjoy!

 

Study: Smaller, Independent Stores Generating Sales from Pinterest

Great example of how social media can help small businesses & business owners reach & connect with customers in an efficient intimate relevant way. Social media marketing levels the playing field and helps the mom & pop with a little-to-zero advertising budget compete with a million-dollar corporation simply by engaging an audience that shares similar passions.

Compare the techniques of inbound marketing / social media marketing (the NEW marketing) to the LOUD INTERRUPTIVE IMPERSONAL forms of communication offered by traditional advertising, and you wonder how people ever put up with it.

The Trend Curator

I am such a info junkie! This article I thought was quite informational for stores to see what categories the actual consumer is looking for. It’s a great way to see if the mix in your store is stocked with the right categories. – Blanche

Study: Smaller, Independent Stores Generating Sales from Pinterest

July 17, 2012 by Accessories StaffLeave a Comment

Los Angeles—If you think Pinterest, the social media site that allows users to pin images and share them, is nothing more than a glorified scrapbook, think again.

According to the latest study from Bizrate Insights Image Sharing and Shopping Series, nearly one in five online shoppers claim that their recent purchase at Esty.com was made after seeing the image on Pinterest. Branded stores came in second at 13% and small boutiques at…

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Steez Of The Week: The Advertising Work Of Dr. Seuss

by Michael Campos

KC Ifeanyi over at Fast Company was awesome enough to spotlight the early advertising work of legendary wordsmith and illustrator Dr. Seuss, whose masterfully crafted children’s stories have charmed generations of humans young and old.

The ads feature a creative playfulness, flavor and style distinctly Seussian, and in them we see the man’s genius sharpening and shaping up in the sandbox of commercial art. And as the great David Ogilvy said, “If it doesn’t sell, it isn’t creative.”

To see the advertising artwork of Dr. Seuss, click: Before Green Eggs: See The Advertising Work Of Dr. Seuss

Enjoy.

Last week’s Steez Of The Week: Whatever’s Comfortable by Southern Comfort

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