Monthly Archives: July 2012

How Has Marketing Evolved Into The Species It Is Today? (w/ cool HubSpot Graphic)

by Michael Campos

This cool graphic from HubSpot illustrates how marketing has transformed from something annoying, impersonal and interruptive to something valuable, insightful and engaging. With the advent of social media, and eventually social media marketing, brands are finding and engaging in the conversations people are already having, as opposed to interrupting them and forcing a conversation that may or may not be relevant.

How Marketing Evolved Into Something People Actually Love

Visual: How Marketing Evolved Into Something People Actually Love

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Key to Social Media Marketing Success – Spoons & Chopsticks!

Excellent observations about social media marketing with a pretty clever analogy. Check it out. — Michael Campos

MDGadvertising recently created this interesting little infographic around the ROI of Social Media marketing, based on data from a number of different sources.

A few things that really interest us on this topic.

First of all, have you noticed how we are far more laser-focussed on the ROI in Social Media than we’ve ever really been with so many other forms of traditional advertising, like billboards, TV, radio, etc.

I recently read a ROI analysis of a billboard campaign for a specific model of car, where they declared that around 4% of new cars sold during this campaign were a direct result of the billboards. How do they know? Well, they asked the new car buyers. Any problem with that? Only one. Chances are there were other factors that impacted on their decision to buy – word of mouth from a friend, seeing an ad in newspaper, reading a review…

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How Is Using Social Media Going To Help Me?

by Michael Campos

I’ve heard many people ask: How exactly does social media help my idea, product or service? What does it do for my brand that the mainstream marketing outlets can’t?

Even the big global brands that are using social media as part of their marketing strategies ask these questions, and for good reason. Social media marketing is a new species that still needs time under the microscope. While there are plenty of brilliant adventurers exploring the vast frontiers of social media, it will still be some time before it’s completely understood, and by that time, the medium may have evolved into a whole new beast.

Well, my answer is this: You’ll never find out if you don’t step through the glass separating the watchers from the doers. Experience is the best teacher.

However, many people hesitate to act because they’ve been taught to analyze the potential return on an investment before pulling the trigger. This doesn’t work when it comes to social media, because social media should not be thought of as an investment in and of itself. Sure, it requires an investment of time, and maybe dollars if you’ve hired someone to manage your social media, but people who want to discover and experience the magic of social media marketing need to look at it from a different angle.

To me, social media is a tool. It’s a valuable, powerful and fun tool. When used correctly, it presents its master with the ability to reach an audience, engage with them and compel them to act.

And that’s what we’re all here for right? We want to reach an audience. We want to share our ideas, our stories, our pictures, our products and our services because we believe they possess something special, something of value that can help change people’s lives for the better.

Think about email for a second. Email is a tool, and there’s certain investments required to use it, including time, money spent for electricity, a computer, and the internet, but can one measure the monetary gain achieved from using email? Probably not. And besides, who cares? People chalk it up as a cost of doing business and understand that its absence will cause a company more harm than good.

Like it or not, the further along a you go without a social media presence, the further away from from people’s minds you will be. Eventually it will come to a point when a brand, company or individual’s absence in the social media realm may equal their absence from the minds of those who matter most. If you aren’t convinced, just ask yourself: Would I do business with a person or company who didn’t use email?

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