Facebook Launches New Social Media Marketing Tool

by Michael Campos

Enhanced Facebook Page Post Targeting

Tech Crunch reported last week that Facebook has rolled out “Page Post Target Enhancing” to allow brand / business Facebook Pages to target their posts to followers within certain ages, genders, relationship status, education information, workplace, and other characteristics. This allows businesses to tailor their content for specific audiences.

You can now make a single message appeal to different demographics through a tweak in word choice, photo or video. This tool can really help  marketers that use Facebook who are able to commit the time to crafting targeted messages.

Do you find this tool helpful? Do you plan on using it? I’m not sure yet if I’ll use it for any of my clients’ campaigns but I’d love to hear your thoughts and comments!

photo courtesy of TechCrunch

To read more about Facebook’s new social media marketing feature, visit: http://techcrunch.com/2012/07/31/page-post-targeting-enhanced/

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