Study: Smaller, Independent Stores Generating Sales from Pinterest

Great example of how social media can help small businesses & business owners reach & connect with customers in an efficient intimate relevant way. Social media marketing levels the playing field and helps the mom & pop with a little-to-zero advertising budget compete with a million-dollar corporation simply by engaging an audience that shares similar passions.

Compare the techniques of inbound marketing / social media marketing (the NEW marketing) to the LOUD INTERRUPTIVE IMPERSONAL forms of communication offered by traditional advertising, and you wonder how people ever put up with it.

The Trend Curator

I am such a info junkie! This article I thought was quite informational for stores to see what categories the actual consumer is looking for. It’s a great way to see if the mix in your store is stocked with the right categories. – Blanche

Study: Smaller, Independent Stores Generating Sales from Pinterest

July 17, 2012 by Accessories StaffLeave a Comment

Los Angeles—If you think Pinterest, the social media site that allows users to pin images and share them, is nothing more than a glorified scrapbook, think again.

According to the latest study from Bizrate Insights Image Sharing and Shopping Series, nearly one in five online shoppers claim that their recent purchase at Esty.com was made after seeing the image on Pinterest. Branded stores came in second at 13% and small boutiques at…

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