Category Archives: Creativity

Steez Of The Week: The Advertising Work Of Dr. Seuss

by Michael Campos

KC Ifeanyi over at Fast Company was awesome enough to spotlight the early advertising work of legendary wordsmith and illustrator Dr. Seuss, whose masterfully crafted children’s stories have charmed generations of humans young and old.

The ads feature a creative playfulness, flavor and style distinctly Seussian, and in them we see the man’s genius sharpening and shaping up in the sandbox of commercial art. And as the great David Ogilvy said, “If it doesn’t sell, it isn’t creative.”

To see the advertising artwork of Dr. Seuss, click: Before Green Eggs: See The Advertising Work Of Dr. Seuss

Enjoy.

Last week’s Steez Of The Week: Whatever’s Comfortable by Southern Comfort

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Facebook’s Redesigned Photos Help You Tell Your Story

Highlight your favorite photos and tell your story more visually.

by Michael Campos

New Photo Experience

Facebook announced via its Newsroom that it has improved the photos section of personal profiles to “make viewing photos more enjoyable.” When users click “photos” at the top of their Timeline, they’ll see larger pictures that fill up the page, and can use the menu to find photos they’re tagged in, pictures they have shared and albums they’ve created.

Users will also be able to highlight their photos by clicking the star button at the top right of the pictures, which helps make favorite photos stand out. As of this posting, Facebook says it will “continue to improve the experience and then begin rolling it out globally.”

To learn more about the new photo features, visit: https://www.facebook.com/help/photos/photo-viewer

Steez of the Week: Southern Comfort

Found this awesome new commercial by Southern Comfort while browsing Chris Brogan‘s blog.

This commercial has COOL written all over it. I love it because it ignores the traditional mainstream marketing method of deploying imagery and actors that create a sense of anxiety within the viewer — I’m not pretty enough, skinny enough, wealthy enough, but if I buy A, B or C, I might get closer to attaining that… — and takes the complete opposite approach: here’s a person who more closely resembles what “real people” look like, i.e. not-so-perfect-looking, and has a swagger like it’s nobody’s business.The confidence and  coolness he exudes are byproducts of his being comfortable in his own skin.

This is a celebration of embracing who you are, recognizing that you’re unique, and understanding that just being yourself is the way to go, even if it’s not always the easiest.

Have you come across a video, photo or piece of copy that you feel exudes COOL like no other? Please share 🙂

— Michael Campos

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