Category Archives: Facebook

Top Tactics For Engaging Fans On Facebook

To kick off the New Year, Check out HubSpot’s brand new inbound / social media marketing guide, “How To Engage Fans On Facebook.”

The experts at the leading marketing software company have identified, analyzed and compiled best practices and techniques for engaging consumers on Facebook. Read through, follow the advice and start generating engagement!

Happy New Year 🙂

If the slideshow isn’t playing above, please click here: How To Engage Fans On Facebook 
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Did You Know Social Media Is A Lot Like…Sex?

HubSpot presents an insanely creative slideshow on how social media and social media marketing are a lot like sex. Mind-blowing humor, wit and wisdom saturate this slideshow. (If you can’t see the slideshow below, click this link or the one below.)

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Beware The Social Media Zombie Apocalypse!

Do you or someone you know spend all of your time on social media, to the point where socially shared information consumption exceeds consumption of food, water, sun, etc.? I’ve unfortunately discovered that I am indeed a social media zombie.

Help identify if you or a loved one has been infected and turned into a social media zombie with the following infographic, courtesy of Mashable.

 

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The Manners Mindset: How To Approach Social Media

A killer vintage Facebook ad created by the Jedi masters at Brazil’s Moma Propaganda ad agency (http://www.momapropaganda.com.br/)

Social networks like Google+, Facebook, Twitter & Pinterest can create conversations between customers and companies that develop into a profitable relationship. It has never before been easier for businesses to share information, insight and intimacy with consumers.

But it has also never been easier for a business to offend consumers. Broadcasting the wrong information or projecting the wrong type of intimacy, like gripes about unfavorable bowel movements or photos of a sloppy Sunday happy hour, creates a story clients feel they need to escape from. One click on the Unfriend/Unlike/Unfollow button is all it takes to banish a brand into the digital darkness.

A photo or status update may seem innocent to the eyes of the employee or exec posting it, but it may be inappropriate for consumers and negatively impact a brand’s image.

(Related: The 10 Commandments of Using Pinterest For Business)

With that said, it’s still important to know that a sense of humor and desire to be dynamic can help consumers connect with a brand, but only if deployed tactfully. So how does a company avoid a social media faux pas fiasco while still being entertaining and engaging?

My common sense advice about social media is this: If you wouldn’t share it during a sober networking function or business meeting, don’t share it on social media.

At some point, a company might develop such strong rapport with its clients so as to be a little more edgy with what it shares through social media, but it’s still a good idea to keep politics, religion and other sensitive subjects out of the conversation (unless, of course, your company’s identity is inextricably tied to those subjects).

If you can’t help yourself from sharing thoughts on sensitive and controversial topics that may ostracize a certain segment of your potential client pool, then consider creating social network accounts specifically for business contacts only.

Just as strangers (which is what prospects are) may not care to know about the symphony in your stomach created by the rib-eye and read bean ragout you had for lunch, your friends and family may be bored to death with tweets about your new customer feedback policy.

Keep things fun, but keep them clean.

Before posting a photo, status update or tweet, ask yourself: If I were a customer, would I want to see this?

(Related: Can You Handle These Truths About Social Media?)

A Quick Way To Get More Pinterest Followers

by Michael Campos

If you’re on Pinterest and looking to grow your following, a quick way is to harvest your Facebook Page audience. Thanks to Woobox, anyone can integrate a Pinterest tab on their Facebook Page quickly, easily, and completely free. Just visit: http://woobox.com/pinterest/

The Pinterest app on your Facebook page will let your audience view your Pinterest boards and pins while staying on Facebook. They will only be transferred to Pinterest when they comment on or repin a pin.

Some of your Facebook fans may not use Pinterest or know that you’re on there, so this is a simple and effective way of spreading the word.

To maximize the effectiveness of Pinterest for promoting a message, service or product, check out The 10 Commandments Of Using Pinterest For Business

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Facebook’s Redesigned Photos Help You Tell Your Story

Highlight your favorite photos and tell your story more visually.

by Michael Campos

New Photo Experience

Facebook announced via its Newsroom that it has improved the photos section of personal profiles to “make viewing photos more enjoyable.” When users click “photos” at the top of their Timeline, they’ll see larger pictures that fill up the page, and can use the menu to find photos they’re tagged in, pictures they have shared and albums they’ve created.

Users will also be able to highlight their photos by clicking the star button at the top right of the pictures, which helps make favorite photos stand out. As of this posting, Facebook says it will “continue to improve the experience and then begin rolling it out globally.”

To learn more about the new photo features, visit: https://www.facebook.com/help/photos/photo-viewer

Facebook Launches New Social Media Marketing Tool

by Michael Campos

Enhanced Facebook Page Post Targeting

Tech Crunch reported last week that Facebook has rolled out “Page Post Target Enhancing” to allow brand / business Facebook Pages to target their posts to followers within certain ages, genders, relationship status, education information, workplace, and other characteristics. This allows businesses to tailor their content for specific audiences.

You can now make a single message appeal to different demographics through a tweak in word choice, photo or video. This tool can really help  marketers that use Facebook who are able to commit the time to crafting targeted messages.

Do you find this tool helpful? Do you plan on using it? I’m not sure yet if I’ll use it for any of my clients’ campaigns but I’d love to hear your thoughts and comments!

photo courtesy of TechCrunch

To read more about Facebook’s new social media marketing feature, visit: http://techcrunch.com/2012/07/31/page-post-targeting-enhanced/

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