Okay, so this video from Gary V. has been around for a couple of months, but I just recently came across it. While it’s not “artsy fartsy” on the surface like previous Steez of The Week picks, this one still possesses a poetics that commands attention and demands further insight.
First of all, the idea is on-point: in the new hyperkinetic and -connected world we live in, there exist such a thing as the “stream economy”, which, according to Gary V., is the way humans consume content, and the way we consume content matters. I’ll let the master deliver the message for himself, but one thing I want to highlight out is his final point: Microcontent is going to rule the day.
This video, all 2 minutes and 26 seconds of it, is an example of microcontent, and for the geeks out there, can be considered a form of meta-content, i.e. content that is self-conscious of the devices it uses to convey the message. Or maybe I just didn’t get enough sleep last night.