Category Archives: Social Media Marketing

Top Tactics For Engaging Fans On Facebook

To kick off the New Year, Check out HubSpot’s brand new inbound / social media marketing guide, “How To Engage Fans On Facebook.”

The experts at the leading marketing software company have identified, analyzed and compiled best practices and techniques for engaging consumers on Facebook. Read through, follow the advice and start generating engagement!

Happy New Year 🙂

If the slideshow isn’t playing above, please click here: How To Engage Fans On Facebook 
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Did You Know Social Media Is A Lot Like…Sex?

HubSpot presents an insanely creative slideshow on how social media and social media marketing are a lot like sex. Mind-blowing humor, wit and wisdom saturate this slideshow. (If you can’t see the slideshow below, click this link or the one below.)

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The Manners Mindset: How To Approach Social Media

A killer vintage Facebook ad created by the Jedi masters at Brazil’s Moma Propaganda ad agency (http://www.momapropaganda.com.br/)

Social networks like Google+, Facebook, Twitter & Pinterest can create conversations between customers and companies that develop into a profitable relationship. It has never before been easier for businesses to share information, insight and intimacy with consumers.

But it has also never been easier for a business to offend consumers. Broadcasting the wrong information or projecting the wrong type of intimacy, like gripes about unfavorable bowel movements or photos of a sloppy Sunday happy hour, creates a story clients feel they need to escape from. One click on the Unfriend/Unlike/Unfollow button is all it takes to banish a brand into the digital darkness.

A photo or status update may seem innocent to the eyes of the employee or exec posting it, but it may be inappropriate for consumers and negatively impact a brand’s image.

(Related: The 10 Commandments of Using Pinterest For Business)

With that said, it’s still important to know that a sense of humor and desire to be dynamic can help consumers connect with a brand, but only if deployed tactfully. So how does a company avoid a social media faux pas fiasco while still being entertaining and engaging?

My common sense advice about social media is this: If you wouldn’t share it during a sober networking function or business meeting, don’t share it on social media.

At some point, a company might develop such strong rapport with its clients so as to be a little more edgy with what it shares through social media, but it’s still a good idea to keep politics, religion and other sensitive subjects out of the conversation (unless, of course, your company’s identity is inextricably tied to those subjects).

If you can’t help yourself from sharing thoughts on sensitive and controversial topics that may ostracize a certain segment of your potential client pool, then consider creating social network accounts specifically for business contacts only.

Just as strangers (which is what prospects are) may not care to know about the symphony in your stomach created by the rib-eye and read bean ragout you had for lunch, your friends and family may be bored to death with tweets about your new customer feedback policy.

Keep things fun, but keep them clean.

Before posting a photo, status update or tweet, ask yourself: If I were a customer, would I want to see this?

(Related: Can You Handle These Truths About Social Media?)

The Mindset Divide: How Do You Use Social Media?

A new study from LinkedIn of 6,000+ social media users from 12 countries sheds some light on how different people use social networks. This great LinkedIn infographic (which I found on the ever-informative and insightful HubSpot blog) clearly explains the research findings:

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Study: Smaller, Independent Stores Generating Sales from Pinterest

Great example of how social media can help small businesses & business owners reach & connect with customers in an efficient intimate relevant way. Social media marketing levels the playing field and helps the mom & pop with a little-to-zero advertising budget compete with a million-dollar corporation simply by engaging an audience that shares similar passions.

Compare the techniques of inbound marketing / social media marketing (the NEW marketing) to the LOUD INTERRUPTIVE IMPERSONAL forms of communication offered by traditional advertising, and you wonder how people ever put up with it.

The Trend Curator

I am such a info junkie! This article I thought was quite informational for stores to see what categories the actual consumer is looking for. It’s a great way to see if the mix in your store is stocked with the right categories. – Blanche

Study: Smaller, Independent Stores Generating Sales from Pinterest

July 17, 2012 by Accessories StaffLeave a Comment

Los Angeles—If you think Pinterest, the social media site that allows users to pin images and share them, is nothing more than a glorified scrapbook, think again.

According to the latest study from Bizrate Insights Image Sharing and Shopping Series, nearly one in five online shoppers claim that their recent purchase at Esty.com was made after seeing the image on Pinterest. Branded stores came in second at 13% and small boutiques at…

View original post 332 more words

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3 Reasons Why Social Media Management Has Nothing To Do With Age

Yes. Thank you Courtney 🙂 — Michael Campos

A Quick Way To Get More Pinterest Followers

by Michael Campos

If you’re on Pinterest and looking to grow your following, a quick way is to harvest your Facebook Page audience. Thanks to Woobox, anyone can integrate a Pinterest tab on their Facebook Page quickly, easily, and completely free. Just visit: http://woobox.com/pinterest/

The Pinterest app on your Facebook page will let your audience view your Pinterest boards and pins while staying on Facebook. They will only be transferred to Pinterest when they comment on or repin a pin.

Some of your Facebook fans may not use Pinterest or know that you’re on there, so this is a simple and effective way of spreading the word.

To maximize the effectiveness of Pinterest for promoting a message, service or product, check out The 10 Commandments Of Using Pinterest For Business

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Can You Handle These Truths About Social Media?

by Michael Campos

An article published today by Fast Company Magazine features six realities about social media that may not make everyone happy.

Those “unpleasant truths” are:

1.  Engagement can’t be seen in dollars.

2. Social is just Public Relations in overdrive

3. Money can’t buy everything.

4. Facebook isn’t a megaphone.

5. You’re being watched.

6. Content rarely goes viral.

For detailed explanations on each “unpleasant truth” about social media, read the complete original article by Fast Company by visiting: http://www.fastcompany.com/3000053/6-unpleasant-truths-about-social-media

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The 10 Commandments Of Using Pinterest For Business [Infographic]

by Michael Campos

The savvy, creative minds at Socially Sorted and Mookoo Design have brought to life this clever infographic etched with ten excellent tips for using Pinterest for business.  Anyone engaged in social media marketing, inbound marketing or just curious about how to maximize the visually driven network would do well to follow these guidelines.

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Facebook’s Redesigned Photos Help You Tell Your Story

Highlight your favorite photos and tell your story more visually.

by Michael Campos

New Photo Experience

Facebook announced via its Newsroom that it has improved the photos section of personal profiles to “make viewing photos more enjoyable.” When users click “photos” at the top of their Timeline, they’ll see larger pictures that fill up the page, and can use the menu to find photos they’re tagged in, pictures they have shared and albums they’ve created.

Users will also be able to highlight their photos by clicking the star button at the top right of the pictures, which helps make favorite photos stand out. As of this posting, Facebook says it will “continue to improve the experience and then begin rolling it out globally.”

To learn more about the new photo features, visit: https://www.facebook.com/help/photos/photo-viewer

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