Tag Archives: social media

Top Tactics For Engaging Fans On Facebook

To kick off the New Year, Check out HubSpot’s brand new inbound / social media marketing guide, “How To Engage Fans On Facebook.”

The experts at the leading marketing software company have identified, analyzed and compiled best practices and techniques for engaging consumers on Facebook. Read through, follow the advice and start generating engagement!

Happy New Year 🙂

If the slideshow isn’t playing above, please click here: How To Engage Fans On Facebook 
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Did You Know Social Media Is A Lot Like…Sex?

HubSpot presents an insanely creative slideshow on how social media and social media marketing are a lot like sex. Mind-blowing humor, wit and wisdom saturate this slideshow. (If you can’t see the slideshow below, click this link or the one below.)

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Beware The Social Media Zombie Apocalypse!

Do you or someone you know spend all of your time on social media, to the point where socially shared information consumption exceeds consumption of food, water, sun, etc.? I’ve unfortunately discovered that I am indeed a social media zombie.

Help identify if you or a loved one has been infected and turned into a social media zombie with the following infographic, courtesy of Mashable.

 

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The Mindset Divide: How Do You Use Social Media?

A new study from LinkedIn of 6,000+ social media users from 12 countries sheds some light on how different people use social networks. This great LinkedIn infographic (which I found on the ever-informative and insightful HubSpot blog) clearly explains the research findings:

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Study: Smaller, Independent Stores Generating Sales from Pinterest

Great example of how social media can help small businesses & business owners reach & connect with customers in an efficient intimate relevant way. Social media marketing levels the playing field and helps the mom & pop with a little-to-zero advertising budget compete with a million-dollar corporation simply by engaging an audience that shares similar passions.

Compare the techniques of inbound marketing / social media marketing (the NEW marketing) to the LOUD INTERRUPTIVE IMPERSONAL forms of communication offered by traditional advertising, and you wonder how people ever put up with it.

The Trend Curator

I am such a info junkie! This article I thought was quite informational for stores to see what categories the actual consumer is looking for. It’s a great way to see if the mix in your store is stocked with the right categories. – Blanche

Study: Smaller, Independent Stores Generating Sales from Pinterest

July 17, 2012 by Accessories StaffLeave a Comment

Los Angeles—If you think Pinterest, the social media site that allows users to pin images and share them, is nothing more than a glorified scrapbook, think again.

According to the latest study from Bizrate Insights Image Sharing and Shopping Series, nearly one in five online shoppers claim that their recent purchase at Esty.com was made after seeing the image on Pinterest. Branded stores came in second at 13% and small boutiques at…

View original post 332 more words

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A Quick Way To Get More Pinterest Followers

by Michael Campos

If you’re on Pinterest and looking to grow your following, a quick way is to harvest your Facebook Page audience. Thanks to Woobox, anyone can integrate a Pinterest tab on their Facebook Page quickly, easily, and completely free. Just visit: http://woobox.com/pinterest/

The Pinterest app on your Facebook page will let your audience view your Pinterest boards and pins while staying on Facebook. They will only be transferred to Pinterest when they comment on or repin a pin.

Some of your Facebook fans may not use Pinterest or know that you’re on there, so this is a simple and effective way of spreading the word.

To maximize the effectiveness of Pinterest for promoting a message, service or product, check out The 10 Commandments Of Using Pinterest For Business

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Can You Handle These Truths About Social Media?

by Michael Campos

An article published today by Fast Company Magazine features six realities about social media that may not make everyone happy.

Those “unpleasant truths” are:

1.  Engagement can’t be seen in dollars.

2. Social is just Public Relations in overdrive

3. Money can’t buy everything.

4. Facebook isn’t a megaphone.

5. You’re being watched.

6. Content rarely goes viral.

For detailed explanations on each “unpleasant truth” about social media, read the complete original article by Fast Company by visiting: http://www.fastcompany.com/3000053/6-unpleasant-truths-about-social-media

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The 10 Commandments Of Using Pinterest For Business [Infographic]

by Michael Campos

The savvy, creative minds at Socially Sorted and Mookoo Design have brought to life this clever infographic etched with ten excellent tips for using Pinterest for business.  Anyone engaged in social media marketing, inbound marketing or just curious about how to maximize the visually driven network would do well to follow these guidelines.

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Steez of the Week: Southern Comfort

Found this awesome new commercial by Southern Comfort while browsing Chris Brogan‘s blog.

This commercial has COOL written all over it. I love it because it ignores the traditional mainstream marketing method of deploying imagery and actors that create a sense of anxiety within the viewer — I’m not pretty enough, skinny enough, wealthy enough, but if I buy A, B or C, I might get closer to attaining that… — and takes the complete opposite approach: here’s a person who more closely resembles what “real people” look like, i.e. not-so-perfect-looking, and has a swagger like it’s nobody’s business.The confidence and  coolness he exudes are byproducts of his being comfortable in his own skin.

This is a celebration of embracing who you are, recognizing that you’re unique, and understanding that just being yourself is the way to go, even if it’s not always the easiest.

Have you come across a video, photo or piece of copy that you feel exudes COOL like no other? Please share 🙂

— Michael Campos

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How Has Marketing Evolved Into The Species It Is Today? (w/ cool HubSpot Graphic)

by Michael Campos

This cool graphic from HubSpot illustrates how marketing has transformed from something annoying, impersonal and interruptive to something valuable, insightful and engaging. With the advent of social media, and eventually social media marketing, brands are finding and engaging in the conversations people are already having, as opposed to interrupting them and forcing a conversation that may or may not be relevant.

How Marketing Evolved Into Something People Actually Love

Visual: How Marketing Evolved Into Something People Actually Love

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